10th Mediterranean Tourism Forum
28th November 2025 at Hilton Malta
1
Registration
08:15
3
Lunch
13:45
4
Master Classes
15:00

MASTER CLASS 1
New Markets, Emerging Trends: Attracting the Right Visitors
Learn how to increase hotel sales by attracting high-value, quality guests.
Discover opportunities from new and established markets, including the American market and emerging niche segments such as religious tourism, festivals, and culinary experiences.
Explore how AI technology, international standards, and enhanced connectivity to new destinations and airline networks help properties stand out, keeping pace with the latest trends and attracting the right high-value tourists.
Gain practical strategies to create unique, immersive experiences, boost bookings, and grow revenue while building lasting loyalty.

MASTER CLASS 2
Investing in Hospitality: Securing Finance for Sustainable Growth and Innovation
Explore how to fund and grow hospitality ventures across the Mediterranean. This exclusive masterclass brings together banking leaders, private equity specialists, fund investors, and executives from top hospitality brands to reveal how to attract capital, structure deals, and turn great ideas into successful projects.
Discover strategies to:
• Balance risk and return in a shifting market
• Build cross-border partnerships and portfolios
• Leverage innovative financing and investment models
• Navigate the influence of geopolitics and climate priorities
Gain insider insights, connect with key decision-makers, and uncover emerging Mediterranean destinations shaping the next wave of hospitality growth and innovation. Join the conversation and position your venture for success.

MASTER CLASS 3
Longevity Is the New Luxury, as Wellness Enters a New Era
Longevity is the next frontier in luxury hospitality—and a rapidly growing, highly profitable market. This masterclass explores how resorts, urban retreats, and lifestyle-focused destinations are turning wellness into lifespan-enhancing experiences through regenerative therapies, nutrition, immersive design, and cultural storytelling.
Learn how to make complex longevity concepts desirable, accessible, and emotionally compelling. Gain practical insights into emerging trends, guest expectations, and strategies to design hospitality offerings that tap into this lucrative niche and define the future of experiential, wellness-driven travel.

MASTER CLASS 4
Recruiting and Retaining High-Caliber Talent from Non-EU Mediterranean Nations (Brainstorming Session)
Recognising that the tourism industry requires more skilled staff as it grows and labour markets tighten across EU states, this masterclass explores new opportunities to attract top talent from leading non-EU Mediterranean tourism destinations.
Participants will engage in expert-led discussions and interactive roundtables, collaboratively designing a blueprint for the ideal recruitment system.
Learn how to identify, attract, and retain the best talent, navigate regulatory challenges, foster cultural integration, and build a sustainable, diverse workforce that strengthens Mediterranean destinations’ competitiveness and reputation.

MASTER CLASS 5
Etiquette in Hospitality and Grooming for Self-Success
Course Overview
Step into the world of refined professionalism with this Masterclass on Etiquette in Hospitality and Grooming for Self-Success—designed for hospitality professionals who aspire to lead with confidence, create unforgettable guest experiences, and advance their careers.
This immersive session goes beyond basic etiquette, blending personal grooming, sophisticated communication, cultural intelligence, and ethical decision-making to equip participants with the tools to thrive in today’s people-centered industries. Whether engaging with VIP guests, managing diverse teams, or navigating challenging situations, this masterclass empowers participants to project confidence, credibility, and charm in every interaction.
By the end of the session, attendees will not only refine their professional image but also elevate their personal brand, enhance guest satisfaction, and unlock pathways to career growth. Nadine Daher’s proven methods transform professionalism into a strategic advantage, ensuring every action leaves a lasting, positive impression.

MASTER CLASS 6
No Crime, No Nuisance: Safe Tourism Destinations
We see it online frequently—posts about nuisance, petty crime, and incidents at tourist hotspots. Communities can react negatively, while some tourists act as if there are no consequences. Safety isn’t just about control—it’s about delivering quality tourism experiences.
This conversation will cover community policing, civil protection, AI- and drone-assisted monitoring, and crisis management. Bring your ideas, share experiences, and collaborate with stakeholders to develop practical solutions.
All insights and recommendations will be compiled into a high-level report to be presented to national and EU authorities, with Malta serving as the pilot study.
Help shape resilient, thriving destinations for both visitors and communities.

MASTER CLASS 7
ESG Excellence: Sustainable Practices for Hotels & Restaurants
Step into the future of hospitality with this transformative masterclass, designed for leaders who want to redefine sustainability in hotels and restaurants. Learn how to turn ESG principles into action, creating properties that are environmentally smart, socially responsible, and economically strong.
Explore strategies to optimize energy and water use, implement accessible design, and adopt socially responsible operations that benefit communities, staff, and guests.
Through real-world case studies, interactive discussions, and a hands-on workshop, you will develop a comprehensive blueprint for sustainable hospitality—a practical guide to enhance operations, attract conscious travellers, elevate guest experiences, and position your property as a leader in ESG.

MASTER CLASS 8
Next-Gen Mediterranean Maritime Destinations
Many discussions about destination development focus on land—but what about the sea? The Mediterranean is full of activity that must be organised to minimise environmental impact while creating space for high-end maritime tourism, including luxury yachts and cruise liners.
Join a panel of destination planners and maritime experts to explore sustainable solutions, smart marina infrastructure, and modern spatial planning.
Come and have your say—all insights and ideas will be compiled into a high-level report and presented to national and EU authorities, with Malta used as the pilot study.
Shape the future of Mediterranean maritime tourism.

